The purpose of this study is to explore food handling practices in the Canadian grocery industry in order to provide Canadian consumers with an informed choice when buying food.
A solution that meets the required mandates for the problem is to create a grocery list app. This app would allow users to create and share grocery lists from their phone. It provides information on the origin as well as food recall information. The app allows users to send feedback to the grocery store about products they were unsatisfied with. It also features a store
flyer option.
flyer option.
Research Poster
Initial Research
This research poster details every major step of the project. As a pair, my partner and I conducted primary and secondary research through a literature review and in-person interviews.
We interviewed grocery shoppers and asked what information they found important when purchasing food in the store, to translate it into the app.
Using our findings, we created mandates that would guide our initial design decisions.
We found that shoppers shared food information mainly through word of mouth, which isn't very efficient. This would be a main mandate to work towards.
Sketches & Wireframes
Initial Ideation
In our initial wireframes, we thought to create a news app for only food, though we decided that was too narrowly focused and decided to create a grocery shopping app with our features built into it.
Prototype Screens
Prototypes & User Testing
We created a usability test and prototype to identify pain points and opportunities while testing our initial mandates and whether they were met. The testing showed small opportunities to improve design, such as text size and colour.
Solution
Our solution to our initial problem statement, through research,h testing, and iteration, was to create a mobile food/grocery list app. It met our main mandates of 1, giving product feedback. 2, having food recall information, and 3, having all products, depending on the store you choose.